Born in the ‘90s, CELL was one of PUMA’s most iconic running technologies, celebrated for its distinct look and feel. The new CELL GEO pushes that legacy forward with an elevated, sculpted design that redefines CELL for the present. Its ridged heel piece creates a sharp, architectural look, while the rest of the shoe balances tech and texture with a chunky profile and material mix. ‘90s tech energy meets modern design sensibility – taking CELL into a new era.